Our iD

We get brands.

The iD barracks are bustling with creatives, digital and social media experts, PR extraordinaires, Senior Marketing powerhouses, graphic designers, content producers and event specialists.

Our core purpose? To build your brand love.


Amanda Booth - Director

Amanda Booth – Director

Amanda has occupied senior positions in the marketing departments of some of the most exciting brands in Australia. Including; adidas, Just Group, Cadbury, Fosters, Jay Jays, Dotti, Aveda and Ansett Australia. With proven results in effectively developing and implementing marketing strategies and campaigns to enhance business profitability, Amanda offers a wealth of knowledge to lead her team. Amanda has strategically built up brands and, more importantly, kept them at the top of their industries. Amanda will ensure that everything iD does for you is a positive extension of your brand.

Along with Amanda’s extensive marketing experience comes her excellent relationships with key magazines, print, radio and web based media. She is also a published author of a book that sold internationally.

Amanda oversees iD’s brand, marketing and strategy capabilities.

She is also a passionate firecracker who always gets the party started.

Jessica Head – Director

With over twelve years practical experience within the Communication’s industry, Jess has successfully managed PR campaigns across many of Australia’s largest fashion, food, sport and lifestyle brands including Emporium Melbourne, Cadbury, UNIQLO, Volley, Sherrin, BCNA etc.

Jess is responsible for driving the Operations of both the Sydney and Melbourne teams.

With very strong communication skills, Jess is an experienced marketing strategist with a proven track record in developing and delivering exceptional campaigns for clients.

Our Captain/ chief / clean freak.

Mary Morton - Director

Mary Morton – Director

With over 20 years of strategic marketing and public relations experience, Mary began her career as lawyer specialising in property, commercial and sports law, working with clients including Aussie Home Loans and the Australian Olympic Committee.

Mary’s love of marketing saw her migrate into senior executive marketing roles with some of Australia’s biggest sports and entertainment organisations. As well as overseeing marketing and commercial programs with the Australian Grand Prix Corporation, the Royal Agricultural Society and the Melbourne Racing Club, she was also the Australian Managing Director of International agency, BrandAdvantage, before establishing her own consultancy where clients included Qantas, NAB, AFL, Australia Post, Monash University, Geelong Grammar School, Melbourne Olympic Park Trust, David Jones and PWC amongst others.

Sarah Young - General Manager

Sarah Young – General Manager

With a career in the communications industry spanning over eleven years, Sarah has built strong client and media networks in the fashion, beauty and lifestyle space. Sarah has led PR, marketing and social influencer campaigns for a long list of Australia’s biggest brands throughout the past decade including Target, UNIQLO, Clarks, Australis, Berlei & Chadstone. With organizational skills second to none, Sarah has proven to be a hard-working leader and mentor. She has recently relocated from Melbourne to Sydney to expand iD’s fashion, beauty, food and lifestyle offering.

Stacey Pinchbeck – Group Account Director

Having worked in the communications industry for almost a decade, Stacey brings invaluable experience within the lifestyle, FMCG, health, corporate and not-for-profit sectors, with expertise in media relations, crisis management, content creation and film production.

Stacey has led a mix of large-scale regional, national and international campaigns. Spending several years working in London, she developed and implemented high profile Global Communications Strategies, predominantly in the pharmaceutical sector, for GSK, Pfizer, Roche and Novartis.

She also played tennis for Australia…

Competitive? You’ve met your match.

Em Smith

Emma Smith – Creative Director

Growing up in the event business, Em Smith naturally fell into sponsorship optimisation, guerrilla marketing and large scale event management. Adventuring to Europe for almost 7 years she worked with major talent in the sporting industry and found herself managing events and activations in the music, entertainment and corporate spaces.  Running her own event business in Norway, she has worked with major clients including Sony, Mazda, Coca Cola, DC and Vans. Em worked for a street press magazine during her time in Europe managing the marketing and event activity allowing her to run wild with creativity and it is here that she fell in love with campaign direction and implementation. Since moving back to her hometown, Melbourne, Em has managed the Creative department, injecting ideas throughout our business across PR, Digital, Talent leveraging and topline campaign development.

She’s the one who always turns up the hip hop playlist and it’s almost impossible to get her out of sneakers

Think you’ve got what it takes to join the team?

Email your resume to people@idcollective.com.au