What We Do

The iD bag of tricks

Public Relations


We take the ‘fluff’ out of PR. At iD Collective we believe in setting measurable KPI’s. For us ‘delivery’ means more than a Sunday night pizza!

Yes that’s right, we deliver ROI right to your doorstep.

our PR team are experts across the board – fashion, sport, beauty, events, music, government, FMCG and hospitality – we have the guru for you. Our team love brands, love the media landscape and love their jobs. What better way to build brand aspiration, drive awareness and foster media relationships through people in LOVE with PR.

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Social Media


Gone are the days when social media was about followers and likes.

Brands now need to approach social media strategically to ensure it is meeting the broader business objectives and producing tangible ROI.

From setting objectives and creating a social strategy, to creating engaging content, well-targeted advertising and robust reporting, our social media team is a complete 360-degree solution for your social media needs.

We guarantee we’ll get people talking about your brand on social – beyond likes and followers.

Our social offering covers:

  • Strategy
  • Content creation
  • Community Management
  • Advertising and Optimisation
  • Insight and Analytics

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Just what is digital, anyway? The term is so broad and dynamic it makes most marketers’ head swim. From SEO, SEM, to content marketing and influencers, where should you begin?

We help guide you through the digital landscape to ensure you are using the right channels to reach the right audience at the right time.

Using a range of in-house experts and best in breed partners, we’ll make sure your digital approach is on point and meeting your business objectives.

Our digital offering covers:

  • Social Media
  • SEM / SEO
  • Content Marketing (website / email)
  • Blogger and Influencer Marketing

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Whether you’re after red carpet or a city laneway we’ve done it all. Our seasoned events team work side by side with our creative hub to craft unique on brand experiences for your market. From intimate media events to large scale consumer activations – theres nothing too big or too small – size doesn’t matter.

Be on the guest list not holding the guest list.

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Be brave.

We inspire, create and deliver the concept that sets you apart.

Our creative team are constantly exploring new ways to give your market an experience that they will be raving about for days.

Concept development, implementation and trial. Let’s make some noise.

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Brand Strategy & Marketing Communications


iD was born from Senior Marketers with decades of experience across some of Australia’s biggest businesses.

We are Marketers who get brands. We have been on your side of the fence and know what you need from an agency partner. Our goal at all times is to understand your brand objectives, deliver a strategy that achieves your goals and to amplify your brand personality across all that we do.

We will ensure we build your biggest asset – your brand, whilst delivering credible ROI across your business. We will become an extension of your marketing department.

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Personal Publicity & Profile Raising


We meet some incredible people in the communications space and it’s only natural that we strive to build their profiles alongside our brands. We don’t believe in boundaries, we work with both National and International talent who play in every space.

Athletes, celebrity, stylists, artists, television – we don’t play favourites.

We embrace diversity.

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Being the loudest in a noisy space can be challenging.

We know what your audience is interested in and what is necessary to make sure you are heard – no megaphone required.

Campaign copy? Digital persona? Ghostwriting features? - Hand us the pen.

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Issues & Crisis Management


We hope you never need it BUT if you do…

We have extensive experience in crisis PR including; product recalls, industrial relations, trade practices, emergency response, animal rights, consumer safety, child labour and plenty more of the unthinkable.

Whatever the issue we will provide you with support and strategic advice 24/7. We are the ones to call for crisis PR.

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Sponsorship Optimisation


Ambassadors, activations, installations, personalities and creative solutions – we are the ones that bring your brand home in the eye of the consumer.

The iD team has been a part of the ins and outs of sponsorship since its inception. We seek, negotiate and attain the best role for your brand at an event and ensure this investment is amplified.

There's more to sponsorship than signage and naming rights – trust us.

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Talent Acquisition & Procurement


We look at who is on the tip of the tongues of your consumer to find the right face for your campaign. Who is your market googling, following and talking about on a Friday night? We find them, recruit them and work with them to drive brand awareness for you through an honest, positive and credible partnership. Fitting that glass slipper.

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Influencer Negotiation & Management


If you are looking for brand advocates we have a long list of talent to tap into and find the perfect mix of voice, look and integration for your brand.

Working across all industries enables us to talk to a broad range of social media influencers and leverage these relationships to create a credible team to represent your brand.

We gram, tweet, post and snap.

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When it comes down to it, all of the above needs to align with a vision.

A vision, an approach, a direction, a look, a feel, a message. Whatever you want to call it – we’ve got it and we will help you find it.

Campaigning, crusading and driving your brand into fresh territory.

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Ready to Evolve & Amplify your brand?

SAY HI and let's see what we can do for you