This year saw an increase in stylish men at the Spring Racing Carnival, giving the ladies a real run for their money in the fashion stakes! Here at iD Collective we seem to have an idea why…
Earlier this year leading menswear label, Rodd & Gunn, launched their new Tailored by Rodd & Gunn collection, which uses traditional artisan methods with the latest in technological innovation. With the suits being made from the highest quality Italian fabric it was no surprise that so many celebrities jumped at the chance to be seen in Rodd & Gunn at the Spring Racing Carnival.
With a view to expose Rodd & Gunn’s Tailored range to a more youthful audience, iD Collective reached out to the most stylish men in Melbourne. This included footballers Jimmy Bartel and Chris Judd, television personalities Scott McGregor and Tim Robards, as well as bloggers Edison Blake, Ed Lower and Shaun Birley – who were all seen sporting Rodd & Gunn head to toe at the carnival.
All men stole the show throughout the carnival, with Jimmy Bartel even being named in Elle’s Best Dressed at the Spring Racing Carnival list. Dressing these celebrities not only generated traditional PR for Rodd & Gunn, yet also significantly increased their social media followings. Each celebrity/blogger received fantastic engagement and pulled in the likes!
With a circulation of nearly 4,000,000 in one week, it is safe to say we have one very happy client.