MEET OUR LEADERS
We get brands.
The iD barracks are bustling with Creatives, Digital and Social Media Experts, PR Extraordinaires, Senior Marketing Powerhouses, Graphic Designers, Content Producers and Event Specialists.
Our core purpose? To build your brand love.
Amanda Booth, Director
Amanda has occupied senior positions in the marketing departments of some of the most exciting brands in Australia. Including; adidas, Just Group, Cadbury, Fosters, Jay Jays, Dotti, Aveda and Ansett Australia. With proven results in effectively developing and implementing marketing strategies and campaigns to enhance business profitability her focus will always be on brand amplification and ROI. Amanda will ensure that everything iD does for you is a positive extension of your brand. Amanda lives and breathes brands. She will challenge your thinking and take your brand to the next level and she has the experience to do it. You will be in safe hands.
Amanda oversees iD’s brand marketing, creative and strategic capabilities. Amanda is also a published author with books sold locally and internationally.
Mary Morton, Director
With over 20 years of strategic marketing experience, Mary began her career as a lawyer specialising in property, commercial and sports law.
Mary’s love of marketing saw her migrate into senior executive marketing roles with some of Australia’s biggest sports and entertainment organisations such as Australian Grand Prix Corporation, the Royal Agricultural Society and the Melbourne Racing Club before establishing her own consultancy where clients included Qantas, NAB, AFL, Australia Post, Monash University, Geelong Grammar School, Melbourne Olympic Park Trust, David Jones and PWC amongst others.
Mary specialises across iD’s legal, corporate and travel categories.
Sarah Young, Group General Manager
With a career in the communications industry spanning over fourteen years, Sarah has built strong client and media networks in the fashion, beauty, retail and lifestyle space. Sarah has led PR, marketing and social influencer campaigns for a long list of Australia’s biggest brands throughout the past decade including Target, UNIQLO, Clarks, Australis, Berlei & TK Maxx.
With organisational skills second to none, Sarah has proven to be a hard-working leader and mentor across the agency. As Group General Manager, Sarah continues to focus on the expansion of agency, extending iD’s services to a range of new clients interstate and within NZ. Sarah is responsible for driving the operations across all locations, and travels regularly between them.
Stacey Pinchbeck, Director of Strategy
Having worked in the communications industry for over a decade, Stacey brings invaluable experience within the lifestyle, FMCG, health, corporate and not-for-profit sectors, with expertise in media relations, crisis management, content creation and film production.
Stacey has led a mix of large-scale regional, national and international campaigns. Spending several years working in London, she developed and implemented high profile global communications strategies, predominantly in the pharmaceutical sector, for GSK, Pfizer, Roche and Novartis.