MEET OUR LEADERS
We get brands.
The iD barracks are bustling with Creatives, Digital and Social Media Experts, PR Extraordinaires, Senior Marketing Powerhouses, Graphic Designers, Content Producers and Event Specialists.
Our core purpose? To build your brand love.
Jessica Head, Director
With extensive experience within the Communication’s industry, Jess has successfully managed the Communcation’s strategy across many of Australia’s largest fashion, food, sport and lifestyle brands including Chadstone – The Fashion Capital, UNIQLO, Volley, Sherrin, BCNA and The Good Food and Wine Show to name a few.
Previously occupying various senior agency roles and also establishing her own consultancy, Jess is an experienced communication’s professional with a proven track record in developing and delivering exceptional campaigns for a broad range of clients.
Jess is responsible for managing and driving the overall Company Operations.
Amanda Booth, Director
Amanda has occupied senior positions in the marketing departments of some of the most exciting brands in Australia. Including; adidas, Just Group, Cadbury, Fosters, Jay Jays, Dotti, Aveda and Ansett Australia. With proven results in effectively developing and implementing marketing strategies and campaigns to enhance business profitability her focus will always be on brand amplification and ROI. Amanda will ensure that everything iD does for you is a positive extension of your brand. Amanda lives and breathes brands. She will challenge your thinking and take your brand to the next level and she has the experience to do it. You will be in safe hands.
Amanda oversees iD’s brand marketing, creative and strategic capabilities. Amanda is also a published author with books sold locally and internationally.
Mary Morton, Director
With over 20 years of strategic marketing experience, Mary began her career as a lawyer specialising in property, commercial and sports law.
Mary’s love of marketing saw her migrate into senior executive marketing roles with some of Australia’s biggest sports and entertainment organisations such as Australian Grand Prix Corporation, the Royal Agricultural Society and the Melbourne Racing Club before establishing her own consultancy where clients included Qantas, NAB, AFL, Australia Post, Monash University, Geelong Grammar School, Melbourne Olympic Park Trust, David Jones and PWC amongst others.
Mary specialises across iD’s legal, corporate and travel categories.
Grant Smillie, Director
Grant is one of Australia’s most creative and successful businessmen with companies in both Australia and the USA. Although best known in Australia for his musical accolades, over the past few years Grant has been quietly making significant inroads into the hospitality space owning and operating bars, restaurants, brewing companies and even food festivals.
Grant maintains strong ties to Australia and currently heads up our LA operations.
Sarah Young, General Manager
With a career in the communications industry spanning over twelve years, Sarah has built strong client and media networks in the fashion, beauty and lifestyle space.
Sarah has led PR, marketing and social influencer campaigns for a long list of Australia’s biggest brands throughout the past decade including Target, UNIQLO, Clarks, Australis and Berlei.
Sarah manages the iD Sydney team.
Stacey Pinchbeck, Group Account Director
Having worked in the communications industry for over a decade, Stacey brings invaluable experience within the lifestyle, FMCG, health, corporate and not-for-profit sectors, with expertise in media relations, crisis management, content creation and film production.
Stacey has led a mix of large-scale regional, national and international campaigns. Spending several years working in London, she developed and implemented high profile global communications strategies, predominantly in the pharmaceutical sector, for GSK, Pfizer, Roche and Novartis.