WHAT WE DO
WE ARE A FULL SERVICE COMMUNICATIONS TEAM.
At iD Collective we believe in setting measurable KPI’s – we take the fluff out of PR.
Our PR team are experts across the board – fashion, sport, beauty, events, music, government, FMCG and hospitality – we have the guru for you.
Gone are the days when social media was about followers and likes. Brands now need to approach social media strategically to ensure it is meeting the broader business objectives and producing tangible ROI.
From setting objectives and producing an over-arching social strategy, to creating engaging content, targeted advertising and robust reporting, our social media team is a complete 360-degree solution.
Our social offering covers:
Advertising and Optimisation
Insights and Analytics
Digital is a crucial component of any Marketing campaign.
We help guide you through the digital landscape to ensure you are using the right channels to reach the right audience, at the right time.
Using a range of in-house experts and best-in-breed partners, we’ll make sure your digital approach is on point and meeting your business objectives.
Our digital offering covers:
SEM / SEO
Content Marketing (website / email)
INFLUENCER NEGOTIATION & MANAGEMENT
Knowing the right fit for your brand is part of the formula. We work with an extensive list of influencers and we ensure that both parties benefit mutually from any relationship. We think Long Term not Short Term. Relationships are one of our building blocks. Let us take your brand to the next level with partnerships that enhance your brand. By choice, we do not represent any Influencers directly - we are neutral and ensure we put our client’s needs first.
Whether you’re after red carpet or an inner city laneway party, we’ve done it all. Our seasoned events team work side by side with our creative hub to craft unique on-brand experiences for your market. From intimate media events to large scale consumer activations – there’s nothing too big or too small – size doesn’t matter.
BRAND STRATEGY & MARKETING COMMUNICATIONS
iD was born from Senior Marketers with decades of experience across some of Australia’s biggest businesses.
We are Marketers who get brands. We have been on your side of the fence and know what you need from an agency partner. Our goal at all times is to understand your brand objectives, deliver a strategy that achieves your goals and to amplify your brand personality across all that we do.
We will ensure we build your biggest asset – your brand, whilst delivering credible ROI across your business. We will become an extension of your marketing department.
PERSONAL PUBLICITY & PROFILE RAISING
We meet some incredible people in the communications space and it’s only natural that we strive to build their profiles alongside our brands. We don’t believe in boundaries, we work with both national and international talent who play in every space.
Athletes, celebrities, stylists, artists, television – we don’t play favourites. We embrace diversity.
Being heard in a noisy space can be challenging.
We know what your audience is interested in and what is necessary to make sure you are heard – no megaphone required.
Campaign copy? Digital persona? Ghost-writing features? We got this.
ISSUES & CRISIS MANAGEMENT
We hope you never need it BUT if you do…
We have extensive experience in crisis PR including; product recalls, industrial relations, trade practices, emergency response, animal rights, consumer safety, child labour and plenty more of the unthinkable.
Whatever the issue we will provide you with support and strategic advice 24/7.
Ambassadors, activations, installations, personalities and creative solutions – we bring your brand home in the eye of the consumer.
The iD team has been a part of the ins and outs of sponsorship since inception. We seek, negotiate and attain the best role for your brand at an event and ensure this investment is amplified.
There's more to sponsorship than signage and naming rights – trust us.
TALENT ACQUISITION & PROCUREMENT
We look at who is on the tip of the tongues of your consumer to find the right face for your campaign. Who is your market googling, following and talking about? We find them, recruit them and work with them to drive brand awareness for you through an honest, positive and credible partnership. Fitting that glass slipper.
When it comes down to it, all of the above needs to align with a vision.
A vision, an approach, a direction, a look, a feel, a message. Whatever you want to call it – we’ve got it and we will help you find it.
Campaigning, crusading and driving your brand into fresh territory.