80 Collins Influencers

October to November is a key period for 80 Collins retailers with Spring/Summer fashion launches, new seasonal menus and festive gifting. This period is also the beginning of the festive season, when consumers are looking for experiences in the city to celebrate and socialise.​

​80 Collins approached iD to secure a partnership with dynamic duo, Holly and Shaun Lyle to visit the precinct and produce / share x1 Instagram Reel and 1 Instagram Post each, highlighting key retailers and messages in an engaging way. ​

CLIENT OBJECTIVES.

Showcase the shopping and dining experiences 80 Collins has to offer. ​

Create a suite of aspirational, brand-aligned content featuring 80 Collins and participating brands.​

Encourage visitation to 80 Collins during the festive season.

OUTCOMES.

Organic reach: 36,191 people

Average Engagement Rate: 14.64%

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