OUR iD

DIRECTOR

Amanda has occupied senior positions in the marketing departments of some of the most exciting brands in Australia. Including; adidas, Just Group, Cadbury, Fosters, Jay Jays, Dotti, Aveda and Ansett Australia. With proven results in effectively developing and implementing marketing strategies and campaigns to enhance business profitability her focus will always be on brand amplification and ROI. Amanda will ensure that everything iD does for you is a positive extension of your brand. Amanda lives and breathes brands. She will challenge your thinking and take your brand to the next level and she has the experience to do it. You will be in safe hands.

Amanda oversees iD’s brand marketing, creative and strategic capabilities. Amanda is also a published author with books sold locally and internationally.

amandab@idcollective.com.au

DIRECTOR

With over 20 years of strategic marketing experience, Mary began her career as a lawyer specialising in property, commercial and sports law.

Mary’s love of marketing saw her migrate into senior executive marketing roles with some of Australia’s biggest sports and entertainment organisations such as Australian Grand Prix Corporation, the Royal Agricultural Society and the Melbourne Racing Club before establishing her own consultancy where clients included Qantas, NAB, AFL, Australia Post, Monash University, Geelong Grammar School, Melbourne Olympic Park Trust, David Jones and PWC amongst others.

Mary specialises across iD’s legal, corporate and travel categories.

marym@idcollective.com.au