OUR iD
THE DREAM TEAM
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AMANDA BOOTH
DIRECTOR
Amanda has occupied senior positions in the marketing departments of some of the most exciting brands in Australia. Including; adidas, Just Group, Cadbury, Fosters, Jay Jays, Dotti, Aveda and Ansett Australia. With proven results in effectively developing and implementing marketing strategies and campaigns to enhance business profitability her focus will always be on brand amplification and ROI. Amanda will ensure that everything iD does for you is a positive extension of your brand. Amanda lives and breathes brands. She will challenge your thinking and take your brand to the next level and she has the experience to do it. You will be in safe hands.
Amanda oversees iD’s brand marketing, creative and strategic capabilities. Amanda is also a published author with books sold locally and internationally.
amandab@idcollective.com.au
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MARY MORTON
DIRECTOR
With over 20 years of strategic marketing experience, Mary began her career as a lawyer specialising in property, commercial and sports law.
Mary’s love of marketing saw her migrate into senior executive marketing roles with some of Australia’s biggest sports and entertainment organisations such as Australian Grand Prix Corporation, the Royal Agricultural Society and the Melbourne Racing Club before establishing her own consultancy where clients included Qantas, NAB, AFL, Australia Post, Monash University, Geelong Grammar School, Melbourne Olympic Park Trust, David Jones and PWC amongst others.
Mary specialises across iD’s legal, corporate and travel categories.
marym@idcollective.com.au
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Alex Pavone
HEAD OF DIGITAL & CREATIVE
Alex Pavone is a seasoned marketing and digital professional with a wealth of experience in senior leadership roles within the realm of creative communications agencies. With an impressive background, including 7 years in London at leading advertising agencies, Alex has worked with renowned brands such as Heineken, Huawei, YouTube, and Samsung.
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Jess Mulquiney
HEAD OF COMMUNICATIONS
Jess Mulquiney is a skilled leader and marketing professional with a strong focus on innovative thinking, brand development, and customer partnerships to achieve consistently excellent results. With a deep understanding of the importance of marketing and PR, Jess has successfully worked across various industries, including retail, property, finance, design, and lifestyle sectors
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Jarrod Leith
HEAD OF EVENTS
With over 13 years of experience in event production, sponsorship management, and customer experience, Jarrod has successfully orchestrated a wide range of events, both small and large scale, across Australia and internationally. From in-store activations to intricate custom builds and grand productions, he has collaborated with esteemed clients including David Jones, Nike, Lamborghini, Myer, Real Estate Australia, PwC, Australian Grand Prix, and Tennis Australia, among others.
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Ashley Hunt
DIRECTOR OF COMMUNICATIONS
With a vast professional background spanning Australia, the UK, and New Zealand, Ashley has cultivated a wealth of experience in spearheading successful PR and digital marketing campaigns for renowned international brands. Ashley’s portfolio includes notable names such as Park Hyatt, Marrickville Metro (AMP), TK Maxx, and Sunglass Hut.