Accor Influencers
ACCOR approached iD to engage with 7 influencers to promote the Novotel and Pullman Sydney Olympic Park Family Packages to the Sydney market, positioning them as THE destination for a family staycation in Sydney. With the Disney on Ice show at Qudos Bank Arena, it was the perfect time to show families how magical a Family Package stay can be.
CLIENT OBJECTIVES.
Engage with a mix of key contra and paid influencers each month.
Ensure the influencers are on-brand via in-depth analysis of their following, audience demographics and engagement rates.
Successfully help Accor Sydney Olympic Park gain more traction across social channels, connect with target audiences for the Family Packages in an authentic way, and stand out amidst the typical advertising
Encourage swipe up links for website traction.
OUTCOMES.
With 103 pieces of content posted across a 2-week period, reaching over 147.8K people and generating impressive results, including:
Over 32k plays, 3.4k likes, 439 comments, 330 shares & 78 saves.
Our top performing influencer in terms of plays and engagements was Ivone, with a total of 2,135k engagements across all content and an incredible average engagement rate of 27.5% across her 3 in-feed content posts.
