adidas ELLYSE PERRY AMBASSADOR PROFILING

PR CAMPAIGN

OBJECTIVES:

  • PositionEllysePerryasanadidasathleteandraiseawarenessoftheir10-year partnership through targeted, high-value media placements.

  • ShareEllyse’sstoryandofferinsightintoherrisetofameandincredible sporting achievements to demonstrate how she inspires the next generation of young females to play sport.

  • Amplifythe#SeeHerCreatecampaignassetsincludinga30secondTVCthat tells Ellyse’s story and showcases her as one of Australia’s most impressive athletes.

    OUTCOMES:

  • The schedule of media interviews resulted in 17 high-value media clips in top-tier sport and lifestyle publications.

  • The resulting media coverage promoted Ellyse’s roll as an adidas athlete and amplified the #SeeHerCreate campaign assets to a cumulative total audience of over 4.5 million Australians.

  • Media mentions and features were secured within the following titles:

    • Sunday Herald Sun

    • Domain Review (syndicated across all print issues and online)

    • 9Honey

*Note: This information is in the public domain.