ADIDAS RFTO

iD COLLECTIVE WAS ENGAGED BY ADIDAS TO PARTICIPATE AND DESIGN THE ACTIVATION FOR RUN FOR THE OCEANS.

ADIDAS RUN FOR THE OCEAN

Held on World Ocean Day June 8th, featuring an exciting 5km fun run trail, finishing with local vegetarian treats and drinks for the participants.

Used to raise awareness for removing plastic in the ocean and each participant that ran 1km meant adidas x Parley were nominated to remove 10 plastic bottles from the ocean. As an overall success, the weather permitted for a beautiful sunny morning in Auckland NZ.

 

OBJECTIVES

• Raise awareness of plastic in the ocean and hold a completely single plastic waste free event

• Ensure runners all complete the 5km track safely and comfortably

•Media coverage from the event

• Social media coverage from the event from participants and well known athletes

OUTCOMES

•Several athletes and influencers provided social media coverage with strong reach

•Raising awareness about plastic waste in the ocean

•Ensuring the event aesthetic aligned with the other RFTO events held around the world