Arc'teryx Digital Campaign
iD Collective collaborated with Arc'teryx, a leader in premium outdoor apparel, to develop innovative digital campaigns tailored to Australian adventure settings.
Focusing on their Shell Jacket Range and summer hiking/climbing gear, iD Collective produced a suite of localized content designed for Instagram and TikTok, driving both brand engagement and e-commerce traffic.
The campaign showcased the technical capabilities of Arc'teryx products while fostering community engagement and enhancing brand visibility through organic and paid efforts.
Outcomes: 2 x Hero Videos, 10 x Cutdowns, 16 x Stills
