Chobani Fit Marathon Activation
Chobani signed with the Great Ocean Road Running Festival for its first year as premium partner of the event and specifically the14km paradise run.
Chobani engaged with iD Collective to activate within the Apollo Bay Runners Hub over the course of 2 days to successfully get products in hand and raise awareness of the partnership for it's first year. Over 8000 pots handed out throughout the 2 days of activation!
THE CHALLENGE
Chobani's first year activating at GORRF was to grow awareness of the brands partnership and get product in the runners hands. Chobani were looking for a creative branded activation that could be re-used across multiple events and have the ability to travel long distances. Hero'ing the Chobani pot and flavours was a must in a fun creative inviting way.
