ECCO

INFLUENCER MANAGEMENT & NEGOTIATIONS FOR DIGITAL USAGE

OBJECTIVES:

  • Engage with a mix of key contra and paid influencers each month.

  • Ensure the influencers are on-brand via in-depth analysis of their following, audience demographics and engagement rates.

  • Successfully negotiate content usage with eDMs being of most prominence.

  • Encourage click throughs from eDM to web and generate conversions.

OUTCOMES:

  • eDMs that feature influencer content outperform the standard eDMs that are distributed to ECCO’s database.

  • Our monthly influencer program generates between 25-100 brand mentions across our influencer partners’ Instagram channels with an average engagement rate of 23% and reach spanning from 50K-500K.