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GAMI
GREW DELIVERY SALES BY 30% OVER 4 MONTHS IN THE MIDDLE OF COVID.
GAMI CHICKEN & BEER
DIGITAL CONTENT CREATION
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OBJECTIVES:
• Create engaging content for the Gami Facebook and Instagram channels via monthly photoshoots.
• Engage with the Gami audience through community management encompassing Facebook enquiries, comments and reviews, Instagram messages and comments, and website enquiries.
• Manage regular posting activity on Facebook, Instagram and Instagram stories.
• Run extensive advertising campaigns to drive in-store dining and delivery sales, as well as increasing brand awareness.
OUTCOMES:
• Reached over 12 million users through social media.
• Increased website clicks by 20 times the previous years’ results.
• Increase in delivery sales by 30% over a four month delivery social media advertising campaign.
• Grew Facebook following by 25% and Instagram following by 15%.
• Achieved a 600% increase in Estimated Ad Recall Lift on Facebook.