GATEWAY
GATEWAY X FLUTTER
iD facilitated the campaign rollout and three-phase content creation to support Gateway’s immersive activation for Sydney’s Vivid festival.
Utilising the content captured across the Skunk Control studio, primary school outreach workshops and the eventual completed activation, iD smashed all digital KPIs and helped to drive visitation to Vivid festival which exceeded the pre-covid 2019 festival.
OUTCOMES
We saw outstanding results from the Instagram reels in particular (delivered across Instagram, Facebook and Instagram stories). Overall, we delivered an incredible reach of 568k, with over a million impressions and 439.8K engagements.
The top performing ad delivered a reach of 121.3K with 92K engagements.
Throughout the campaign, iD delivered 443 individual pieces of creative content across the three phases of the campaign, 90% of which was developed by the internal iD team (rather than external photographers and videographers).
Throughout the campaign period iD engaged with media both nationally and locally and secured editorial coverage with a total of 14 pieces of coverage, a potential media reach of 2,638,745 and PR value of $125,008.
We secure 3 influencers to attend and capture the Flutter at Gateway experience, securing 3 reels and 7 stories. This achieved 33k impressions and an engagement rate of 7.95% - well above the industry average.