OVERVIEW

To celebrate the launch of the Spring/Summer collection, Guess Eyewear hosted an exclusive event for key media, influencers, and key suppliers to unveil the newest ranges.

This special occasion featured immersive branded experiences, with 'Instagrammable' photo moments, gourmet food and beverages, exclusive gifting, and premium product displays. Attendees had the opportunity to explore the latest designs and innovations in eyewear, all within a setting designed to enhance brand recognition and engagement.

The event drew inspiration from their recent campaign launch, where Guess Eyewear partnered with beach clubs across Europe. 

OUTCOME

Held on the sunny Gold Coast, at the Cali Beach Club guests were greeted by custom-branded cocktails, giftbags and had a the opportunity to try and buy the latest range of Eyewear. Custom-branded surf boards, cushions, seating areas were scattered throughout the venue creating a truly bespoke event. Custom fit signage was created and fit around the venue creating photo moments for guests throughout the evening.