INNISFREE BEAUTY TRUCK
THE INNISFREE CHERRY BLOSSOM JELLY CREAM LAUNCH ACTIVATION WAS HELD ACROSS TWO WEEKENDS IN MELBOURNE AND SYDNEY.
INNISFREE BEAUTY TRUCK
A pink, innisfree branded Cherry Blossom truck travelled across the two major cities, stopping in iconic and popular locations, giving consumers the opportunity to try the product and interact with the brand in an immersive (amazingly pink) experience.
The activation included a content moment on an unbelievably ‘grammable’ swing inside the truck, samples from a ‘surprise and delight’ product ATM, beauty consultations and delicious bubble cake for each consumer.
OBJECTIVES
•Raise awareness about the launch of innisfree’s new Cherry Blossom Jelly cream
•Connect with consumers and give them the opportunity to sample the product - trying is believing!
•Create an experience that is experienced by a few, but seen by many!
•Create a FOMO experience that generates unique content and media coverage
•Increase innisfree app sign ups
OUTCOMES
Provided a fun and engaging experience for consumers, giving them an immersive brand experience and opportunity to sample the product
Showcased the new Cherry Blossom Jelly Cream and hero the ingredients
Increased brand awareness across social media
Promoted user generated content online
Increased innisfree App downloads/sign-ups
