CLIENT OBJECTIVES 

•Ensure all influencers and seeding recipients are on-brand via in-depth analysis of their following, audience demographics and engagement rates.

•Strategically position Lacoste fashion as a cool, premium streetwear brand via unique influencer content and styling.

•Successfully negotiate content deliverables, rates and usage rights with each influencer.

OUTCOMES

•Overall 8 x paid influencers were engaged for the campaign which was 2 x more than originallyrequired. This was a result of strong negotiations of fees, while remaining within budget.

•iD was able to negotiate strong deliverables per influencer, resulting in 41 x pieces of unique content being created across the 8 x paid influencers throughout the duration of the campaign.

•The average engagement rate achieved across all influencer content was high at 11.17%, with a CPM of $0.08.

•The sponsored Lacoste content received 573 saves on Instagram, from the influencer’s followers and over 26,000 total engagements including sticker taps, swipe ups, comments and likes.

•35% of seeding influencers who received product posted, generating an additional 16 x pieces of content.