Maxibon Waffle On Event: A Success Story
To celebrate the launch of Maxibon’s most innovative creation the Maxibon Waffle On, iD partnered with Peters ice-cream to create the first ever Maxibon
Taking over Saul’s Sandwiches Drive-Thru in South Melbourne from for 2 days we spread the Waffle On excitement, handing out free Maxibon Waffle On's all weekend long to both pedestrians and consumers driving through.
Over the course of the campaign iD achieved:
5,000
Waffle On’s handed out by the iD team
472k
Reach campaign reach through influencer coverage
7.65%
Average engagement rate
2x
The iD team more than doubled the gifting KPIs
