MELBOURNE FASHION WEEK

With a keen eye for innovation, iD Collective was entrusted to breathe life into the new program, adding their unique touch to the M/FW '23 Hubs.

The Melbourne Fashion Week (MFW) Hubs offered an intimate glimpse into the world of M/FW '23. The City of Melbourne inaugurated the M/FW 2023 Retail Experience Hub with a flourish, rolling out engaging experiential installations across two prominent locations in the heart of Melbourne's CBD.
Each venue bore its distinct personality, aesthetic, and catered to a specific audience, providing a unique experience for every visitor. These activations were immersive, creative visual installations that encouraged customer engagement and interaction. They possessed the versatility to transform into event spaces, providing a canvas for both public and private gatherings during the activation period.