My Soda Lifestyle Shoot
The season of girlhood continues with My Soda, but really, it never left to begin with. Through this shoot, we will touch on the enduring, softly spoken themes of free spiritless, gentle idleness and the magic of female friendships – everything that makes being young, free, healthy and beautiful that much more fun. What started as a trend in 2023 has become an enduring attitude and sentiment.
In this TikTok-driven age of clean girls, coquette girls, and countless other “personality trends”, My Soda should cut through the labels and let these young people know that we see them, and we want them to be themselves with us.
The brief was to produce a lifestyle shoot that takes place in a public location, that features three models and appeals to the primary target audience of girls and young women between the ages of 15 – 25
Outcomes: 50x images and 15x edited reels
