BUILDING BRAND THROUGH THE POWER OF CREATIVE STRATEGY!
Creative Strategy is a powerful enabler to connect all parts of a brand’s objectives and project something new into the future. The ability to be able to incorporate higher level objectives, with specific requirements like launching a localised go to market strategy, or integrating across all requirements like channels and outputs benefits form a unification of thinking. We do this by stepping back and analysing a brand, it’s values, essence, purpose and mission coupled with a vision of how to project that into the next era through requirements that are specific to time and place. This kind of approach can create impact and transformation in markets ongoing.
How Creative Strategy works at its best.
Creative Strategy allows for data and culture to collide by uniformly collaborating. Culture is a constantly changing and morphing nucleus. But known entities like a brand’s vision and mission are normally set and can be timeless or universal. If we look at how culture can activate a brand’s vision and mission we can super charge this by providing expertise around how we look to activate this.
This is a process of analysing what already exists, and what we know to be true. What works and the hard facts. This could be any matter of research and fact gathering. Then use this proof coupled with an analysis of culture and fluctuating trends, the shifting landscape and what our audience are thinking which can elicit a melting pot of possibility.
We bring data together with culture to imagine an evolution and produce a vision which can super charge a brands objectives and elevate perception, engagement, and participation for a coming era.
Brand Purpose
A brand’s purpose is something overarching that can steer a greater creative strategy. This purpose can allow for a creative strategy to unlock and unfold because it is rooted in the vision and mission of the founder, organisation, or brand. It is a halo effect for why we do what we do and it can unlock the next steps for that to be able to unfold.
Integrating and creative strategy.
Integration is a crucial part of bringing a creative brand strategy to life. Once we have unified a strategic approach that builds on a brands core and foundation. We can look at how we bring it to life through the consideration of how our audience is behaving, their desires, wants, activities and media participation. Great creative strategy is agnostic and wholistic, and can use expertise and channels as a way to truly amplify a greater purpose.
Generating impact.
By analysing a brand, its purpose and then connecting it to a ‘creative planning’ hypothesis of culture and brand objectives blending and moving forward, we set a clear vision for what is possible in the next evolution of the brand’s potential impact on the market it is looking to serve.
Via this approach we can orchestrate a plan, with elevated purposeful creative work, and channel planning to create the biggest influence and impact. We position this via digital, PR, and events as a base to unlock the greatest engagement with a brand’s objectives. We can even use non traditional media and tactics that are boarder on inventions to achieve this.
The impact of this later thinking can be multi faceted. Creating broader awareness, deeper engagement via outcomes like heightened brand recall, greater engagement, an increase in sales, and ultimately return on investment. Brand engagement and deep connection are at the core of the ability to drive these kinds of outcomes. Which then leads to the hard outcomes like increased sales, or greater brand advocacy. Brand love. The impact can also be altruistic, like for filling the brands mission through cultural change or data driven results in changing behaviour.
This is normally the kind of work that becomes recognised by industry, marketing effectiveness, or brand transformation.
The power of creative strategy is ultimately the effect it has on long term objectives, and how it can create a lasting impact. In one way it is an organising tool, in another way is enables the use of imagination effectively. A way to drive deep impact for a great future. Whatever that might mean for those it is looking to serve.