NEW YEAR, NEW TRENDS: THE KEY SOCIAL TRENDS WE SEE FOR 2023

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1. The rise of social commerce: The concept of shopping whilst scrolling socials has been around for some time, and 2023 is tipped to see a rise in this consumer behaviour. A recent study by Accenture revealed that the current $492 billion social commerce industry is expected to grow three times faster than traditional e-commerce, to reach $1.2 trillion by 2025. Brands with a social media presence, particularly those that sell products direct to consumers, are encouraged to incorporate a social shopfront and prompt their followers to purchase in just a few clicks.  

2. Meet your new in-house graphic designer: Generative AI made big waves back in December 2022. A specific type of artificial intelligence that can interpret, analyse and generate original content based on simple prompts, Generative AI is great tool for brands that may not have the bodies or finances to pull together a physical team to roll out. Generative AI can assist with presentations, social media posts, blog articles, video scripts, ad copy, memes, images and other forms of visual content in a matter of minutes.  

3. #NoFilter: Post-pandemic saw people crave genuine connections and interactions with peers. This goes for brands too! With the introduction and rise in popularity of social apps such as BeReal, TikTok and WeAre8, users are moving over to platforms that promote authenticity and understand that making connections is not a cookie-cutter approach. ‘The faces behind the brand’ vlogs and behind-the-scenes type content will continue to be on the rise in 2023, over heavily edited and scripted content.  

4. A voice behind the brand: Consumers will continue to expect transparency and authenticity from brands, with the expectation that brands consider and act upon societal, environmental and political issues where relevant. People are always appreciative of brands that craft marketing initiatives around their visions, rather than around their products. Take inspiration from Coca Cola, they focus less on promoting a fizzy soda, but instead pushes the message of unity through a shared love of a drink.  

SOURCES:

https://www.marketingmag.com.au/featured/five-things-that-will-shape-social-media-in-2023/?utm_source=newsletter&utm_medium=email&utm_campaign=Marketing_N_19_January_2023_ID42033 

https://www.contentstadium.com/blog/social-media-trends/#:~:text=2023%20social%20media%20trends%20vs%202022%20predictions&text=Augmented%20reality%20(AR),Decentralization%20of%20social%20media