BENEFITS OF A JOINT PR AND DIGITAL CAMPAIGN
Businesses of all shapes and sizes can benefit from PR and advertising; without it they solely rely on word of mouth. Although historically word of mouth has been one of the most effective marketing tools, in a world overstimulated and oversaturated by marketing, brands are looking for new ways to cut through the clutter.
Brands can achieve great results via a join PR and Digital campaign, ensuring activity is streamlined and integrated and extending reach. As a creative communications agency, we recommend that businesses adopt PR and digital strategies to boost growth, sales and increase brand awareness.
Let’s start with PR…
Businesses often look to include PR as part of a wider marketing strategy, recognising the possibility of achieving ROI, reach and impact brand reputation via organic, credible editorial coverage in top-tier media outlets. Landing a piece of media coverage where a brand or business is featured is worth its weight in gold, and for most businesses, is a compelling case to invest in PR campaigns which drive this. It’s about brand visibility and leveraging the voices of the media to reach and engage with desired audiences.
So, what justifies the need for PR in your business?
Connections – driving quality links with internal and external stakeholders
Media communications and engagement
Building mutually beneficial relationships[SC1] with your desired audience
Reactive content: being able to anticipate and anticipate seasonal trends and topical issues
Brand positioning – elevating and shifting brand image and public perspective
Securing coverage via press channels like TV, radio and print media
As marketing and communications leaders and identifiers, brands often come to PR agencies seeking out best approach for their campaign. While PR and Digital Marketing for the most part have the same objectives, they achieve goals in fundamentally different ways. Traditional PR or OOH advertising is fantastic for visibility and brand awareness, whereas Digital Marketing campaigns allow businesses to be personalised in their approach, targeting very specific demographics in measurable ways. In summary, digital campaigns have the potential to deliver a brand’s key messages to a wider, highly targeted audience.
Digital campaigns offer the following[SD4] benefits:
Increase brand awareness and brand loyalty
Global reach
Lengthen the benefits of earned media
Brand Identity - consistent content across multiple platforms
Low cost
Data analytics: trackable, measurable results and insights
Personalisation – both in the advertising and future customer experience
Social currency (e.g. content going viral)
Improved conversion rates and driving online sales
At iD we have our finger on the pulse of what’s coming in the media sphere, striving to generate quality performance across various media platforms. We can undertake a thorough brand audit, determining the most tactical approach.