NIKE HOUSE OF GO

The experience consisted of taking over an old, two-story school building and creating 6 unique experiences that called out to features of the Nike REACT shoe.

OUR EVENT HAS BECOME A NIKE GLOBAL CASE STUDY FOR ALL NIKE ACTIVATIONS.

 

We wanted to Launch the newest in Nike Running innovation, Nike REACT.

Create a sensory experience for consumers to bring to life the core essence of REACT with a full building take over that launches REACT with a bang – standing up to affiliates overseas.

Create the ultimate experience that consumers CAN NOT and WILL NOT miss out on.

Build a consumer experience that is seamless for consumers and provides a one of a kind, never before been experienced, journey.

Generate mass social media traction.