NUTRA ORGANICS
BONE BROTH MEDIA SAMPLING
iD Collective was engaged by Nutra Organics to provide a sampling pop up at ARE Media in the Sydney CBD, highlighting their all-new Beef Bone Broth.
EVENT ELEMENTS
FLORALS
Decorating the space with florals to create an inviting space for journalists to be welcomed into. With four table arrangements supplied, along with a beautiful arrangement at the base of the welcome sign.
STYLING
The inclusion of styling items such as wooden risers, wood slices, wooden bowls and platters to display Nutra Organics Beef Bone Broth, recipe ingredients and service items.
SIGNAGE
A welcome sign, table menu signs and place cards for each ingredient were printed and delivered prior to the event, this created a clear understanding of elements included in the recipe.
FOOD ITEMS
Purchasing of food items based off the recipe provided by Nutra Organics, ensuring plenty of each ingredient were supplied.
BRANDED APRONS
The element of branded aprons created another touchpoint of featuring the Nutra Organics logo and apron colourings being on brand.
HIGHLIGHTS
•Serving 120 journalists.
•Receiving positive feedback from ARE Media.
•High engagement from journalists.
Streamlined self-serving station with steady flow