PLUS FITNESS
PUBLIC RELATIONS, DIGITAL & CONTENT CREATION CAMPAIGN
iD Collective was engaged by Plus Fitness to promote its national rebrand, with the ultimate goal of elevating the brand to generate interest amongst a new audience. iD managed the following activities:
Proactive & Reactive Press Office
Digital and Social Media Advertising
Content Creation
OBJECTIVES
Build Brand Awareness for Plus Fitness in key state locations.
Change public perception of Plus Fitness being ‘cheap / no frills’ by showcasing the brand transition, ultimately elevating the brand to a mid-range offering, whilst ensuring it is still viewed as accessible for all.
Excite existing franchisees, to encourage them to undertake the re-brand ASAP.
OUTCOMES
Secured 22 pieces of coverage across ANZ with a potential reach of 19.6m.
ROI of 162:1 in PR Value.
We achieved 9.3 million impressions and 626k post engagements on Meta.
On TikTok, we gained an impressive following of 1,042 and received an incredible 2.7 million views.