QV CONTENT CREATION
BACKGROUND.
In 2023, we shook up our standard digital retainer with QV Melbourne and structured the content creation scope around regular production of reels, rather than static imagery captured in quarterly shoots.
This retainer structure was designed to ensure that content is relevant and up-to-date (shooting every 2-4 weeks), as well as align with algorithm and audience preferences for video and reels.
By producing our own content (independent of retailer reposts) we can establish a distinct brand aesthetic for QV Melbourne itself, and fill in content gaps that retailer reposts cannot keep up with.
36%
Reel Average Engagement Rate
5.5%
Static Engagement Rate
6k+
Average Engagements Per Reel
118+
Average Engagements Per Static Post