Suzuki Swift Activation
OVERVIEW
Suzuki celebrated the Swift's 40th birthday by launching an All-New Hybrid Model, the first of its kind in Australia. This activation was designed to complement the official launch event inside Crown and showcase Suzuki Australia’s newest addition to the Swift family.
THE ANSWER
Inspired by toy matchbox cars and illuminated by a custom-made glow box, the impressive display was built on-site in just 36 hours. For three days, promo staff encouraged passersby to enter the cube and experience the Hybrid Model. Guests had the opportunity to touch and feel the car, and they left with light-up yo-yos that evoked nostalgia and ensured they remembered the Suzuki activation.
iD Collective designed and created a bold, vibrant, and effective activation for consumers to engage with the car in a highly visible, high-traffic public area.
