Buxton Real Estate Group | BAU Activity
Backed by over 150 years of history, Buxton Real Estate Group (Buxton) has helped shaped Victoria’s real estate landscape by providing vendors, buyers, tenants and the broader community with a personalised, people-first approach to real estate.
As part of a new marketing program including a new brand positioning and creative, Buxton was looking for a creative communications agency to drive increased awareness and engagement with the brand as the business aims to reposition itself with target audiences.
CLIENT OBJECTIVES
Secure ongoing media coverage in business, real estate, lifestyle and property publications to increase awareness and consideration of Buxton as a preferred real estate partner.
Support talent acquisition and retention of agents by keeping Buxton top of mind via trend-based thought leadership, promotion of business achievements, profiling opportunities and more.
Establish a framework of activity to support franchisees with localised area marketing tools that engage local audiences and contribute to lead generation.
OUTCOMES
Between March and August 2024, iD Collective secured more than 40 pieces of coverage across print, online, radio and social channels achieving an impressive reach of 115,197,900
This provided an overall advertising value of $8,309,286 and PR value of $33,237,144
Buxton coverage was secured in both metro and local media outlets with key highlights including The Herald Sun, Domain, Real Estate Conversation, Australian Property Investor and realestate.com.au to name a few.
Supported Buxton with the creation of three thought leadership pieces that secured 4 pieces of coverage and shared across Buxton’s owned channels including database, website and social media.
SHAYNE TINO
Fashion influencer, Shayne Tino to create a dynamic ‘Power of Nature’ inspired reel on the night. The highly produced creative highlighted the extension of the brand via the below content outcomes:
1x Reel
3x Instagram Stories
TALENT CONTENT DELIVERABLES
DARCY MOORE
The Collingwood Captain attended the Swatch opening as a major guest. Flying solo, Darcy worked the room and was the ultimate addition to the evening. His presence alone sparked media interest resulting in an influx of media attendance. Deliverables included:
1x Reel
1x Instagram Story
1x Herald Sun print article on Darcy and Swatch
JESS ALIZZI
Matcha-brand owner and fashion influencer Jess Alizzi attended the evening at Swatch and stayed for the entire time, taking gorgeous Instagram content for herself and other content creators – sharing the following on her profile:
1x Instagram post with two frames
6x Instagram Stories
TYDE LEVI
Musician and brother of Grammy award winner Troye Sivan, Tyde Levi attended the Swatch event in ultimate VIP style producing the following assets.
1x Vogue opp Photo-Diary on Tyde's night out with Swatch
1x Instagram post with three frames
3x Instagram Stories