Grow On with The Hairy Pill
iD Collective was engaged by The Hairy Pill to create an evolution of our previous Grow On campaign, to be used as a brand communications pillar across digital and media placements for FY25.
As a continuation of the original ‘Grow On ‘campaign, we were tasked to tell the stories of new hair and new characters. The goal was to tell character-led stories of growing back confidence (and growing back hair, of course!)
Results to come.
iD was responsible for
Creative ideation and direction of The Hairy Pill brand campaign
End to end production for the full campaign, motion and stills shoot
Creating all assets for TVC & digital platforms
Creating bespoke made-for-social creative
Client objectives
Telling the stories of the new characters that consumers feel engaged and connected with
Develop a clever and creative way to communicate The Hairy Pill is the best clinical solution for hair loss
Highlight how The Hairy Pill can help you grow life confidence.
Deliverables
1x 30” TVC with 4x 6” and 4x 15” cutdowns
15x social videos
20x edited images.
A total of 62x individual assets were delivered.
