VERIU GREEN SQUARE LAUNCH

iD COLLECTIVE WAS ENGAGED BY VERIU GROUP TO LAUNCH THEIR NEWEST PROPERTY LOCATED IN URBAN REGENERATION AREA – GREEN SQUARE, ALEXANDRIA.

VERIU GREEN SQUARE LAUNCH

VIP guests – comprising of travel and business media, esteemed guest The Deputy Lord Mayor, Hotel partners and stakeholders, corporate decision makers and a selection of micro-influencers – were welcomed to enjoy an exclusive first preview of the property.

 

OBJECTIVES

•Successfully launch Veriu Green Square with a premium and exclusive launch evening.

•Achieve earned media around the launch event and on the new Green Square property.

•Secure an esteemed dignitary to speak on the launch evening.

•Achieve earned coverage in 1 top tier media publication.

•Achieve a circulation of over 600,000, from earned media coverage.

OUTCOMES

•Successfully launched Veriu Green Square, with 85 media, influencers and Hotel stakeholders attending.

•Secured the Deputy Lord Mayor of Sydney – Jess Scully – to speak and officially launch the Hotel.

•Secured 25 pieces of earned media coverage about the Hotel launch.

•Reached an audience of over 1,066,000 through media and influencer coverage.